CONNECTED TV & PPC ADVERTISING
LAUNCHING ON CTV
HAS NEVER BEEN EASIER.
But doing it right is another story.
TRACK RECORD
30+
YEARS IN ADVERTISING
RECOGNITION
100+
INTERNATIONAL AWARDS
AWARDS INCLUDE
Cannes
Emmy
Clio
Effie
AICP
OUR BELIEF:
CONNECTED TV HAS OPENED THE DOOR FOR MORE BUSINESSES TO ADVERTISE ON TV THAN EVER.
But technology doesn't make a great ad. People do.
Brighter has been producing CTV advertising since its infancy, and direct response for social and brodcast more than 20 years. So while we know how to make a great ad, we also know the platforms, the tools and the different ways to reach audiences. We know how to balance what you make, what you spend and where you put it, so all three work together. That experience means we can help shape the strategy, make the work, and help you get it launched.
ADVERTISING BUILT FOR EACH PLATFORM. READY TO MEET THE MARKET.
WHAT WE DO
THREE STEPS.
A BRIGHTER OUTCOME.
01
IDEA
We start with your business, audience and goals to find the idea worth making.
02
PRODUCTION
From concept to casting, production and post, we handle the entire creative process.
03
LAUNCH
We help you understand your options, and choose the right platform fit.
SELECTED WORK
IDEAS FOR A
BIGGER SCREEN.
SPOT PET
CTV
CLARINS
CTV
ECO ATM
CTV
HIYA
CTV
SPOT PET
CTV
BUILT FOR MORE THAN ONE SCREEN.
Television may be the centerpiece, but the work doesn't stop there.
We create for CTV, digital, social and YouTube, from traditional production and testimonials to UGC and AI-assisted content.
MAILCHIMP
FRESHPET
GO PUFF
JOYBIRD
ONE IDEA. MORE WAYS TO MAKE IT. MORE PLACES TO BE SEEN.
CONNECTED TV
IS YOUR BUSINESS READY FOR TV?
Take our 2-minute TV Readiness Check and tell us a little about your business. We'll help you understand what getting started could look like for you.
ABOUT US
MEET BRIGHTER.
Jonathan Del Gatto
Exec. Producer, Creative Director
Jonathan is the founder and creative director of Brighter. He started his career editing the first wave of TV shows for MTV (The Real World, House of Style, MTV Sports). He has 15+ years experience working for many top advertising agencies and brands as a producer, director, and editor.
Jonathan formed Brighter in 2010 as a full service creative content studio specializing in the unique space where entertainment and marketing merge. He works directly with every Brighter partner developing, producing and strategizing every project. He has extensive experience in fashion, food and beverage, beauty, retail, health, lifestyle, and technology. He has recently collaborated with Hertz, Honeywell, Kia, Olukai and directed Emmy award winning television marketing for the Disney Channel.
Crystal Brammer
Exec. Producer, Strategy
Crystal oversees strategy across all Brighter projects including production, daily social media feeds, and community management for our partners.
Crystal is an alum of the USC writing program and has been with Brighter from day one. She has worked with dozens of brands ranging from the Disney Channel, to e-commerce businesses like Go-Puff, and beauty and skincare brands like Clarins. She specializes in finding unique and surprising insights into a customer’s journey and inserting thoughtful and insightful information at the correct moment to drive engagement and action.
Joshua Cole
Exec. Producer, Post Production
Joshua leads Brighter’s post production department editing for brands, including Disney, Spotify, Nintendo, and AT&T. He manages large and small projects encompassing external VFX venders, and internal motion graphic artist.
He has edited several short films including: ‘The Unlicensed Therapist’ starring Vincent D’Onofrio, ‘Pop Music’ featured on Vimeo’s Staff Picks, and ‘The Katy Universe’ which premiered on Short of the Week. He has just completed editorial on the interactive series ‘4D Printer’ for Funny or Die starring Paul Rust, Nicole Byer, Kal Penn & Missi Pyle.
Q&A
What is Connected TV (CTV)?
Connected TV is television delivered through the internet rather than traditional cable or broadcast. Unlike traditional TV, CTV allows advertisers to target specific audiences much more like they do with digital advertising—while reaching them on the biggest screen in the house.
How much does it cost to advertise on TV?
Probably less than you think. CTV allows businesses to start with much smaller media investments than traditional television. We'll help you understand what kind of budget makes sense for your audience, market and goals.
Does Brighter buy the media?
No. We help you evaluate the options, choose the right platform and get your campaign launched. Your media account and media spend stay directly with the platform.
Can Brighter produce advertising for digital and social too?
Absolutely. We can build the campaign for CTV and extend the creative across paid digital, social, YouTube and other performance channels.
What if we already have a CTV or media platform?
That's fine. We can work with the platform or media partner you already have and focus on strategy, creative and production.
Can Brighter just produce the commercial?
Absolutely. If you already have the strategy and media handled, we can step in strictly as your production partner.