Five years into the franchise, the demand for a deeper experience with the characters, stories, and music was stronger than ever. We teamed with the Disney partnership marketing group to develop and produce video marketing content for licensed toys, apparel, accessories, and home décor, with stars Dove Cameron, Sophia Carson, and Booboo Stuart.
Our work was distributed across every outlet, paid, social, Disney, and custom in-store feeds for Target and Kohl’s. We also created hundreds of video soundbites and call-outs which are integrated into the live DescenDance Party experience at Disney Parks and cruise lines.
3.5 million YouTube views and 6k organic Facebook shares. In addition, 8.43 million viewers tuned into the movie, the #1 telecast of the day across all television. DescenDANCE Live Dance Party continues selling tickets, driving Disney+ subscriptions, and amplifying merchandise demand.
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