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Brief
Wagner developed the first paint spraying tool in 1960 and continues as a market leader in advanced paint applicators. Through broadcast, paid social, and product demos, we helped Wagner with a wide range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.
Paid Social
Marketing
Product Demo
Broadcast
Our process
Seeing is believing, so we brought Wangner sprayers, rollers, and heat guns to life in a wide range of environments and scenarios. Each product was custom indexed against demographic spanning funny short paid social ads, modern colorful testimonials, and male-slanted commercials for prime sportscast.
The results
Most successful product launch for Flexio Rollers in company history.
Furno sales rose 21%.