Seeing is believing and customers that see other happy customers are more likely to make a purchase. You might be wondering, “Okay, so video is effective. But, should I really be investing resources into some customer testimonial videos?” It can seem like a daunting task. It’s not as simple as a quickly-typed review.
However, videos make a huge difference. Think about it. How many times have you read through Yelp reviews on a company before going? And how many of those reviews were slightly vague, unhelpful, or were written by people who were either anonymous or didn’t seem reliable?
Customer testimonial videos are more in-depth than written reviews. They include real-life customers that other consumers can actually see, hear, and trust. Videos are high-quality, scripted, and edited versus a written review that may be misspelled or completely out of your control. While customer testimonial videos are still the honest feedback of your customers, you can filter out the customers who have had negative experiences and ask for volunteers from the (hopefully larger) pool of customers who want to share their genuinely positive experiences.
Straightforward testimonials that present value props with out over selling are a great way to nudge your target audience, and give prospective customers the reassurance they crave and position your brand as trustworthy.
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